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Annina Goetschi, founder of Annina-G, was born in Norway in 1972. Growing up in Scandinavia awoke her sense for natural and man-made aesthetics. She returned to her country of origin, Switzerland, to study at the Art Center College of Design (Europe) where she graduated with Honors in Product Design.
She was then invited to design consumer electronics and domestic appliances for Philips Design in the Netherlands. Through the global nature of Philips, she came in contact with cultures and habits of various countries in Europe, Asia and the America's.


Next to being experienced in strategic design and art directing, Annina's extensive body of work includes 23 launched products. On the side, she has exhibited her paintings, and eager to grow and explore her interests she also spent time designing furniture and home accessories. After more than a decade of work at Philips Design and rich in experience and accolades, Annina was ready to start a company of her own.


Annina’s elegant yet sound designs have won her several awards:

  • 2008 - IF award product design
  • 2007 - IF award product design
  • 2006 - Swedish consumer award
  • 2000 - Good Industrial Design award
  • 1998 - Design Team of the Year, Philips Design
  • 1998 - Good Industrial Design award
  • 1994 - International Luggage Competition Toyooka '94 Japan, Honorary mention